If WhatsApp wasn't growing fast enough already, the messaging app is enjoying a fresh wave of adoption following announcement of its blockbuster $19 billion … Read the whole story
The agency's new "operating system" is an execution of its "adaptive marketing" focus and puts a spotlight on paid media, which the shop says … Read the whole story
The amount of desktop and mobile pre-roll inventory available for programmatic buying more than doubled in Q4, with mobile's available inventory up 142% compared … Read the whole story
As Instagram establishes itself as a key battleground for brands, tech vendors are scrambling to make sense of the platform and its marketing potential. … Read the whole story
Cox Media, the ad sales division of one of the largest operators of broadcast and cable TV outlets in the U.S., Cox Communications, has … Read the whole story
It's no secret most apps have a short shelf life as mobile users tend to be a fickle lot. Apps in utilitarian categories are … Read the whole story
Digital marketing agency 3Q Digital announced Friday the acquisition of iSearch Media in an all equity transaction. 3Q Founder and CEO David Rodnitzky declined … Read the whole story
A recent Microsoft Windows Phone 8.1 software development kit (SDK) leak reveals many changes to the next version -- and one in particular that … Read the whole story
As you consider your organization's content strategy, perhaps the biggest inflection point is quantity versus quality. How much versus how good? It can be … Read the whole story
Advertisers are demanding greater accountability. They are looking for data points that help to reduce risk and maximize the sales return on their marketing … Read the whole story