Online Media Daily
Friday, February 21, 2014
  • WhatsApp Gets U.S. Bounce From Facebook Deal

    If WhatsApp wasn't growing fast enough already, the messaging app is enjoying a fresh wave of adoption following announcement of its blockbuster $19 billion ... Read the whole story

  • Mindshare Puts Clients In 'The Loop'

    The agency's new "operating system" is an execution of its "adaptive marketing" focus and puts a spotlight on paid media, which the shop says ... Read the whole story

  • Mobile Pre-Roll CPMs Higher Than Desktop In December

    The amount of desktop and mobile pre-roll inventory available for programmatic buying more than doubled in Q4, with mobile's available inventory up 142% compared ... Read the whole story

  • Poptip Joins Instagram Gold Rush

    As Instagram establishes itself as a key battleground for brands, tech vendors are scrambling to make sense of the platform and its marketing potential. ... Read the whole story

  • Cox Begins Selling Linear TV Inventory Programmatically

    Cox Media, the ad sales division of one of the largest operators of broadcast and cable TV outlets in the U.S., Cox Communications, has ... Read the whole story

  • News Apps Have Longest Life, Games, The Shortest

    It's no secret most apps have a short shelf life as mobile users tend to be a fickle lot. Apps in utilitarian categories are ... Read the whole story

  • 3Q Digital Acquires iSearch Media

    Digital marketing agency 3Q Digital announced Friday the acquisition of iSearch Media in an all equity transaction. 3Q Founder and CEO David Rodnitzky declined ... Read the whole story

  • Microsoft Cortana To Give Bing Voice

    A recent Microsoft Windows Phone 8.1 software development kit (SDK) leak reveals many changes to the next version -- and one in particular that ... Read the whole story

  • Quality Vs. Quantity: Quality Wins

    As you consider your organization's content strategy, perhaps the biggest inflection point is quantity versus quality. How much versus how good? It can be ... Read the whole story

  • A Road Map For Improving Measurement Of Online Sales Return

    Advertisers are demanding greater accountability. They are looking for data points that help to reduce risk and maximize the sales return on their marketing ... Read the whole story