by Mark Walsh
As expected, Facebook on Wednesday announced a mobile ad network at its F8 developer conference that will allow it to target its 1.3 billion … Read the whole story
by Larissa Faw
The direct-response company will report into Havas' existing DR shop Havas Edge. Revenue Frontier delivers long- and short-form television content in both English and … Read the whole story
by Gavin O'Malley
Scripps Networks Interactive wooed the pants off ad buyers on Wednesday. Among other offerings, SNI showed off "Star Salvation," an online series that will … Read the whole story
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by Laurie Sullivan
Agencies need to "bend their thinking" and become more flexible with contract rules. Fernando Bazan Athie, emarketing supervisor in LATAM at 3M, has stepped … Read the whole story
by Steve McClellan
Performance-based pay is up versus three years ago but not by a lot, according to a survey from the World Federation of Advertisers. More … Read the whole story
by Wendy Davis
Ride-sharing company Lyft and car rental company Enterprise Holdings are asking a judge to dismiss a potential class-action lawsuit alleging that that the carpool … Read the whole story
by Tyler Loechner
Facebook wants to take the fear out of app testing. That's what Mark Zuckerberg, the company's founder and CEO, said during his keynote at … Read the whole story
by Steve McClellan
The selection comes after a review that began in February. KBS+P was the incumbent, but didn't participate in the review. Kao is still assessing … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
ClickZ on Wednesday posted a commentary piece written by Ben Plomion, VP of marketing at Chango, saying that programmatic media-buying is "finally [proving] the … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
While most retailers see mobile as critical to the growth of their business, the majority aren't planning to put significant money behind their efforts. … Read the whole story