As expected, Facebook on Wednesday announced a mobile ad network at its F8 developer conference that will allow it to target its 1.3 billion … Read the whole story
The direct-response company will report into Havas' existing DR shop Havas Edge. Revenue Frontier delivers long- and short-form television content in both English and … Read the whole story
Scripps Networks Interactive wooed the pants off ad buyers on Wednesday. Among other offerings, SNI showed off "Star Salvation," an online series that will … Read the whole story
Agencies need to "bend their thinking" and become more flexible with contract rules. Fernando Bazan Athie, emarketing supervisor in LATAM at 3M, has stepped … Read the whole story
Performance-based pay is up versus three years ago but not by a lot, according to a survey from the World Federation of Advertisers. More … Read the whole story
Ride-sharing company Lyft and car rental company Enterprise Holdings are asking a judge to dismiss a potential class-action lawsuit alleging that that the carpool … Read the whole story
Facebook wants to take the fear out of app testing. That's what Mark Zuckerberg, the company's founder and CEO, said during his keynote at … Read the whole story
The selection comes after a review that began in February. KBS+P was the incumbent, but didn't participate in the review. Kao is still assessing … Read the whole story
ClickZ on Wednesday posted a commentary piece written by Ben Plomion, VP of marketing at Chango, saying that programmatic media-buying is "finally [proving] the … Read the whole story
While most retailers see mobile as critical to the growth of their business, the majority aren't planning to put significant money behind their efforts. … Read the whole story