FilmOn's effort to obtain a compulsory license to transmit television programs on the Web has run into the same roadblock as a similar effort … Read the whole story
Expanding its native ad strategy, LinkedIn is now giving brands the ability to personalize and test content in the newsfeed without having to originate … Read the whole story
IgnitionOne on Thursday released an update to its Digital Marketing Suite, DMS Analytics, that uses an algorithmic, color-coded schematic to show brands on a … Read the whole story
Sprint plans to offer Google Apps for Business services in a move that puts the telecom company in partnership to support cloud-based apps and … Read the whole story
Crosswise dug into the data to build and release Thursday a cross-device identification platform relying on statistical models and first-party data to improve ad … Read the whole story
The shops were selected as the online auction and fixed-price transaction company continues to deal with the fallout from a security breach that occurred … Read the whole story
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The benefits that come with leveraging cross-device identity for advertising are well known. Cross-device campaigns lead to better targeting, stronger campaign metrics, and higher … Read the whole story
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Despite the momentum from many major players in the marketing space, recent research by the Association of National Advertisers (ANA) and Forrester Consulting found … Read the whole story
