Verve Mobile, a mobile ad network, is adopting newer ad technologies. The company on Monday announced the launch of a "programmatic direct" trading platform … Read the whole story

Mobile shopping apps often fail to inform consumers about how their personal data will be used, according to a new Federal Trade Commission report. … Read the whole story

There is no one consumer journey. Not only is each shopper's path unique, but every product category. As a new survey shows, auto, entertainment … Read the whole story

Payment service Square on Monday confirmed its acquisition of food delivery startup Caviar, a deal reportedly valued at $90 million. Caviar provides a way … Read the whole story

Google's Chrome browser maintained its lead over Mozilla's Firefox desktop browser during the period from May through July, gaining more than 20% market share, … Read the whole story

The Singapore-based creative agency counts Unilever, Google, Coca-Cola and IKEA among its clients. This deal underscores Publicis' focus on Asian markets. Top clients have … Read the whole story

The new operation, GPJ Sports Marketing will focus on the development of sports-themed experiential campaigns for Fortune 500 firms globally. Sports marketing veteran Kevin … Read the whole story

The stakes for back-to-college are high: The National Retail Federation says that college students and their parents are the "golden geese" of back-to-school spending, … Read the whole story