Around the Net
Why Are Brands Reviewing Agencies?
- Advertising Age, Monday, August 4, 2014 3:35 PM
Advertising Age has posted an article exploring why media brands are reviewing their agencies, pointing to the shifting agency relationships FX Networks, Al Jazeera, ABC Family and NBCU have as examples.
“Carat Global President Doug Ray chalks up the flurry of pitches to rapidly changing media businesses in need of fresh perspectives,” writes Advertising Age.
“Margins are under duress now because of programmatic and digital video taking share," Ray said. "They've got to find ways to make their [marketing budgets] work harder." In this case, it isn't just about saving money; it's about doing something “different and better,” per Ray.
