COMMENTARY
by Tom Goodwin, Op-Ed Contributor
Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people … Read the whole story
by Tyler Loechner
Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for "proximity-based in-store mobile … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In a column earlier this week, the ever-thoughtful and interesting Doug Weaver asked: "What if we abandoned architectural and industrial language - exchanges, marketplaces, … Read the whole story
by Laurie Sullivan
YouTube stars are helping Lionsgate bring "The Hunger Games" to life through the fictional world of Panem. Using Google's Art, Copy & Code project, … Read the whole story
by Wendy Davis
Comcast should vow to refrain from charging content companies higher fees in exchange for speedier delivery of their material, the head of the Senate … Read the whole story
by Joe Mandese
On the heels of its $98 million deal with WPP Group to acquire one of its chief TV set-top data-based ratings rivals Kantar Media, … Read the whole story
by Steve McClellan
Dentsu Aegis Network has appointed Abbey Klaassen to the role of director, corporate development & strategy, Americas -- a new position at the agency. … Read the whole story
by Tyler Loechner
Expanding on a partnership first announced in May, PubMatic, a supply-side platform (SSP) for programmatic advertising, and xAd, a location-based mobile ad platform, on … Read the whole story