- COMMENTARY
Snapchat just made online ads interesting and new. Snapchat ads give us an entirely new problem: we now need to make ads that people … Read the whole story
Swirl Networks, a mobile marketing tech company, on Monday announced the launch of Swirl Ad Exchange, a programmatic ad exchange for "proximity-based in-store mobile … Read the whole story
- COMMENTARY
In a column earlier this week, the ever-thoughtful and interesting Doug Weaver asked: "What if we abandoned architectural and industrial language - exchanges, marketplaces, … Read the whole story
YouTube stars are helping Lionsgate bring "The Hunger Games" to life through the fictional world of Panem. Using Google's Art, Copy & Code project, … Read the whole story
Comcast should vow to refrain from charging content companies higher fees in exchange for speedier delivery of their material, the head of the Senate … Read the whole story
On the heels of its $98 million deal with WPP Group to acquire one of its chief TV set-top data-based ratings rivals Kantar Media, … Read the whole story
Dentsu Aegis Network has appointed Abbey Klaassen to the role of director, corporate development & strategy, Americas -- a new position at the agency. … Read the whole story
Expanding on a partnership first announced in May, PubMatic, a supply-side platform (SSP) for programmatic advertising, and xAd, a location-based mobile ad platform, on … Read the whole story
