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by Tyler Loechner
MediaMath, a demand-side platform (DSP), on Tuesday announced the release of a new app that will give marketers access to Nielsen's Online Campaign Rating … Read the whole story
by Laurie Sullivan
Google's DoubleClick rolled out eight updates to its Verification product suite Tuesday, addressing concerns about brand safety. The improvements to DoubleClick Verification, which launched … Read the whole story
by Laurie Sullivan
Buried in a list of consensus estimates and potential growth drivers from video at major digital advertising companies, Macquarie Securities Analyst Ben Schachter says … Read the whole story
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by Wendy Davis
A federal judge in Seattle has dismissed a potential class-action lawsuit accusing ESPN of violating a federal video privacy law by transmitting information about … Read the whole story
by Gavin O'Malley
Continuing to crack down on bullies, Twitter on Tuesday announced improvements to its in-product harassment reporting and "block" features. Twitter also set out to … Read the whole story
by Joe Mandese
Evan Shapiro, the fast-rising network TV chief who left IFC to launch Participant Media's Pivot, is joining NBCUniversal as executive vice president-digital enterprises. NBCU … Read the whole story
by Wayne Friedman
Media merger and acquisition value climbed 40% in November versus the same time period a year ago, to some $14.5 billion. Investment banker Petsky … Read the whole story
by Tyler Loechner
Cognitive Networks, an ad tech firm with technology that automatically recognizes the content running on smart TVs, on Tuesday announced it has closed a … Read the whole story
COMMENTARY
by Andrew Latzman
The fundamental role of analytics is to use data to gain insight and make decisions. But, like comparing fast food to a gourmet meal, … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Investors have plunked down $1.65 billion on multichannel networks in the last year and-get this--he aggregate value has tripled in that time. They seem … Read the whole story