by Wendy Davis
The potential privacy risks posed by the "Internet of Things," or devices that connect with each other over the Web, is spurring the Federal … Read the whole story
by Gavin O'Malley
Calling for an end to click-based ad measurements, Facebook is rolling out a new model that determines online or offline sales "lift" as a … Read the whole story
by Gavin O'Malley
Citing a crummy holiday season, softening Windows sales and slower-than-expected international growth, Microsoft narrowly beat fiscal second-quarter earnings expectations. Revenue for the quarter ended … Read the whole story
by Gavin O'Malley
Giving some power back to professional publishers, Snapchat just unveiled Discover -- a service for media partners to steer the social media conversation. They … Read the whole story
by Gavin O'Malley
Twitter on Tuesday made good on its promise to offer group messaging and a revamped mobile video feature. Twitter has been trying to position … Read the whole story
by Laurie Sullivan
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale the company's president and CEO, and hired a vice president of marketing to … Read the whole story
COMMENTARY
by David Sanderson
Advertising has evolved into an interactive two-way conversation between brands and consumers, and the world's largest annual sporting events are a perfect place to … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This week brought some additional confirmation of social media's rapidly growing role in our lives, with figures from Shareaholic showing that social's share of … Read the whole story