The potential privacy risks posed by the "Internet of Things," or devices that connect with each other over the Web, is spurring the Federal … Read the whole story
Calling for an end to click-based ad measurements, Facebook is rolling out a new model that determines online or offline sales "lift" as a … Read the whole story
Citing a crummy holiday season, softening Windows sales and slower-than-expected international growth, Microsoft narrowly beat fiscal second-quarter earnings expectations. Revenue for the quarter ended … Read the whole story
Giving some power back to professional publishers, Snapchat just unveiled Discover -- a service for media partners to steer the social media conversation. They … Read the whole story
Twitter on Tuesday made good on its promise to offer group messaging and a revamped mobile video feature. Twitter has been trying to position … Read the whole story
Casale Media has officially rebranded to Index Exchange, appointed Andrew Casale the company's president and CEO, and hired a vice president of marketing to … Read the whole story
Advertising has evolved into an interactive two-way conversation between brands and consumers, and the world's largest annual sporting events are a perfect place to … Read the whole story
This week brought some additional confirmation of social media's rapidly growing role in our lives, with figures from Shareaholic showing that social's share of … Read the whole story