ESPN is starting a local, market-specific advertising effort to help national brands connect with local sports fans. ESPN is launching Hometown, a new division … Read the whole story
In a recent debate on whether Facebook is a better or worse bet for marketers this year, I said worse -- much worse. The … Read the whole story
Federal Communications Commission Chairman Tom Wheeler said on Monday that he will propose that the agency declare broadband service a utility, in order to … Read the whole story
Over-the-top viewing is poised to have a big year, thanks to fast growth in the streaming device market. The percentage of U.S. homes with … Read the whole story
Taboola, a content advertising platform, on Wednesday announced it has raised $117 million in a Series E round of financing. Adam Singolda, founder and … Read the whole story
Twitter just made it easier for small and medium-sized businesses to promote Tweets that have already resonated well with their existing followers. Selected tweets … Read the whole story
Israel-based Wix blew away stats during its $4.5 million 30-second Super Bowl campaign, integrating broadcast television, search, social and display media into the mix. … Read the whole story
The study finds that among new-vehicle shoppers who are "delighted" with their OEM Web site experience, 64% said they are more likely to test-drive … Read the whole story