COMMENTARY
by Charlene Weisler, Op-Ed Contributor
There are many conferences in the media industry, but the Advertising Research Foundation's annual event stands out to me because it is research-centric. So … Read the whole story
COMMENTARY
by J. Max Robins, Featured Columnist
When, in December, 2013, The New York Times announced plans for advertising platform Paid Post, it prompted concerns among editorial greybeards at the Grey … Read the whole story
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by Laurie Sullivan
Intel is taking its knowledge of supply chain manufacturing techniques and applying it to marketing strategies for brands that want to integrate beacons and … Read the whole story
by Laurie Sullivan
7-Eleven will launch an electronic bill pay app that enables consumers to pay bills at the point of sale using cash, per Laura Gordon, … Read the whole story
by Laurie Sullivan
Music, tech, film, and barbecue are among the reasons that fans descend on Austin, Texas for the annual South by Southwest festival, pouring more … Read the whole story
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by Gavin O'Malley
While it remains a tricky business, helping brands measure and monitor their social media impact has never been in higher demand. To stay in … Read the whole story
by Karl Greenberg
The sponsorship focuses on sustainability, and revolves around what one can expect will be Toyota's lineup of hybrid and electric passenger cars; urban vehicles … Read the whole story
by Gavin O'Malley
Twitter on Friday confirmed the acquisition of live-streaming app Periscope. Financial terms of the deal were not disclosed, but previous reports put the sale … Read the whole story