There are many conferences in the media industry, but the Advertising Research Foundation's annual event stands out to me because it is research-centric. So … Read the whole story
When, in December, 2013, The New York Times announced plans for advertising platform Paid Post, it prompted concerns among editorial greybeards at the Grey … Read the whole story
Intel is taking its knowledge of supply chain manufacturing techniques and applying it to marketing strategies for brands that want to integrate beacons and … Read the whole story
7-Eleven will launch an electronic bill pay app that enables consumers to pay bills at the point of sale using cash, per Laura Gordon, … Read the whole story
Music, tech, film, and barbecue are among the reasons that fans descend on Austin, Texas for the annual South by Southwest festival, pouring more … Read the whole story
While it remains a tricky business, helping brands measure and monitor their social media impact has never been in higher demand. To stay in … Read the whole story
The sponsorship focuses on sustainability, and revolves around what one can expect will be Toyota's lineup of hybrid and electric passenger cars; urban vehicles … Read the whole story
Twitter on Friday confirmed the acquisition of live-streaming app Periscope. Financial terms of the deal were not disclosed, but previous reports put the sale … Read the whole story