by Gavin O'Malley
Trying to steer more ad dollars in its direction, Facebook this week is rolling out a new educational program for agencies and brands. The … Read the whole story
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by Joe Mandese
Leave it to a senior Accenture executive to come up with a higher-level way of describing the shift toward in-house programmatic media-buying. Presenting at … Read the whole story
by Gavin O'Malley
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
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by Tyler Loechner
Ozone Media, an ad tech company headquartered in India, on Tuesday announced it has rebranded as Adadyn, the name of the programmatic ad-buying platform … Read the whole story
by Wendy Davis
Mississippi Attorney General Jim Hood has appealed an injunction that temporarily prohibits him from demanding information from Google related to copyright infringement by outside … Read the whole story
by Joe Mandese
The so-called "programmatic direct" marketplace is disrupting relationships between agencies and publishers right now, but that's a necessary step to get to a smoother … Read the whole story
by Karl Greenberg
A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
That was quick. It seems like only yesterday (OK, it was a few years ago) that everybody kept predicting "mobile is about to take … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
David Carr was on the money about Facebook's plans to host content from major news organizations directly on its own platform. Carr's reportage from … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
An audience member at Tuesday's Programmatic Insider Summit in Scottsdale, AZ, told the private exchange panel that he has been told from some "open … Read the whole story