Launching a new advertising system, based on what it claims is the "largest footprint of linear TV inventory," Simulmedia is starting a new data-driven … Read the whole story
Dish Network and T-Mobile may be looking to join the race among TV providers and telecommunications companies in potential mergers. A new report says … Read the whole story
Quantcast, an audience measurement and real-time advertising firm, on Thursday announced it has acquired Ad Performance, a Nordic digital ad platform for performance advertisers. … Read the whole story
Yahoo was hit this week with a new potential class-action lawsuit alleging that it violates Web users' privacy by scanning emails in order to … Read the whole story
R. Danielle Bailey, research director and head of data partnerships for L2, the digital think tank, says it's a watershed moment for social media: … Read the whole story
DSPolitical, a digital ad network exclusively for Democratic campaigns that allows nominees to reach likely voters, this week announced the appointment of Kevin Walling … Read the whole story
It puts DraftKings, as Marquee Partner of MSG's New York Liberty WNBA team, gets its logo on team jerseys. DraftKings will also be Official … Read the whole story
The Publicis-owned agency is hiring Jon Reily (from Amazon) and Steve White (from R/GA) as VPs of commerce strategy. Reily will be responsible for … Read the whole story
Twitter should merge with Google, or, at the very least, become more fun and easier to use, pump up its Periscope service, and spotlight … Read the whole story
Americans might use loyalty cards for discounts, or surf the Web through a store's free WiFi, but that doesn't mean that they want information … Read the whole story
While ISIS members aspire to "martyrdom," this may not have been quite the glorious end they were seeking: earlier this year the U.S. Air … Read the whole story