While there, Siano was on the IPG shop's executive team and responsible for managing 20% of the agency's staff. Prior to that, he was a vice president, general manager at Jordan, McGrath, Case & Taylor, New York, where he managed the Novartis (Ciba/Sandoz) media planning and buying account from 1994-1997. While there, he also worked on Nestle USA, Reebok International, Tenneco Packaging and P&G brands. Before Jordan, Siano was a senior media planner at DMB&B, New York, working on P&G and General Foods.

"Greg elevates our game," said Kamran Asghar, CEO of Crossmedia. "He's an ultra-experienced agency manager and media master who has done significant time at two of the biggest institutions in our business. As Crossmedia has upsurged and grown, with blockbuster additions to our client roster and a burst in new staffing, we've been in need of an executive who has not only been there and done all that, but also someone who will inspire and enrich our culture."

Goldstein was most recently co-founder and chief strategy officer of Los Angeles-based db5, a quantitative research consultancy, whose clients include Audi, Google, Lyft, McDonald's, Twitter, and Ralph Lauren.

Prior to db5, Goldstein was executive head of planning at TBWA\Chiat\Day, where he both built and led the strategy group, servicing clients such as Pepsi, Gatorade, Visa, Nissan, and Infiniti. Before that, he was group planning director at Goodby Silverstein & Partners in San Francisco, where he led strategy for Saturn, Motorola, and the agency's winning pitch for Sprint.

"Dan will be instrumental in employing our strengths and investments in cognitive and data to unlock evidence-based insights and new levels of creativity for our clients and partners, and we're thrilled to have him join the team," said Maness.

The new practice will collaborate with teams across Y&R and WPP's global network to provide clients with integrated b-to-b and b-to-c communications solutions. The agency will offer proprietary tools, including a B2B brand analysis that exists within BAV (BrandAsset Valuator), and a social listening capability that provides insights on the content behaviors of business decision makers, as well as access to WPP resources.

Rivas has been serving as global client leader overseeing the Dell teams across Y&R and WPP. He led the development of numerous communications platforms and campaigns for Dell including the launch of the global tagline "The Power to Do More" and B2B campaigns such as "Future Ready," which unified Dell's B2B marketing efforts under a single platform.

Rivas first joined the organization in 1998 and, among his various roles, managed the strategic planning and insights department for Y&R New York, where he led strategy for Xerox, Accenture, Cellular South and Office Depot.

"After seeing the value our Healthcare practice has for clients, we see a like opportunity to offer business and technology brands the same integrated approach that has been effective in bringing the best people and best solutions to clients," said David Sable, global CEO. "Joe is a brilliant strategist. He understands the challenges of bringing complex ideas and products to life and how to build cross-disciplinary teams that help drive results. It's always about finding the human insight and a people-first approach that creates powerful work."

Fernandez will continue to lead creative on the agency's Gatorade account both stateside and globally, while also assuming creative leadership across the agency's roster of clients and overseeing the creative department.

In 2011, Fernandez relocated from Brazil to Los Angeles to join the agency as associate creative director. In 2014, he took over creative leadership of the agency's Gatorade U.S. business and, in 2015, took over all global projects as worldwide creative director.

Fernandez began his advertising career in 1994 in his hometown of Curitiba, Brazil and later joined Almap/BBDO, where he worked on Volkswagen, Gatorade and Havaianas.

"Renato is a master craftsman, and his ability to tell stories across multiple platforms and media is second to none," said Stephen Butler, creative chairman of TBWA\Chiat\Day Los Angeles. "He challenges himself to create impactful ideas while solving big problems."

In this new role, she will work with the senior leadership team to manage DAC Group's digital media team, contributing to the agency's value proposition in this continuously-evolving industry. Watson will be based in DAC Group's Chicago office and report to managing partner/CEO Norm Hagarty.

Most recently, she served as vice president of search and media at Razorfish, leading the agency's central U.S. region media practice. She has also spent time at iCrossing, 360i and Rosetta.