Kate Farms, which began by providing formulas for infants and tube-feeding patients, has been on a brand-building push since it was bought by Danone last year.

Hilo is bringing its Core device, which provides users with long-term blood pressure insights, to the U.S. through earned, paid and social media.

Novartis, Biogen have seen spinal muscular atrophy patients move "from an era of survive, then thrive, and now optimize," says Biogen vice president.

The "mental health equivalent of platforms like OpenTable, Resy and Expedia" adds topflight marketing execs from major brands for its advisory CMO Council.

Available just for NY metro patients for now, the company aims to bridge the gap between ERs and urgent care.