Aimee Johnson, new CMO for cancer nonprofit, will use lessons she learned at companies ranging from Zillow to Starbucks to Campbell's.

"Inclusivity is now a baseline expectation. Work that tries to fake it stands out for the wrong reasons," says Pharma juror Amanda Fuller.

Three fictional shorts aim for "authentic portrayals of disease and patient experiences."

Music-video-like spot illustrates the lyrics to the Blink-182 songs by showing hospital folks bringing "warm blankets" and "French braiding" a patient's hair.