Scroll It claims those media outlets can earn more revenue than they do from advertising. Read the whole story
Laura Held will head the Office of the CEO as firm conducts an executive search. Read the whole story
Joshua Wolf Shenk steps down as 'Believer' editor and artistic director of the Black Mountain Institute. Read the whole story
Reader blowback prompts magazine to issue an apology for glowing story on Portnoy's nonprofit work. Read the whole story
Podcasts are poised for a surge in ad spending, according to a study of "advertiser confidence" based on various mobile ad formats, fielded by … Read the whole story
While Kellogg has recently increased investment in streaming and CTV, retailers' transactional and behavioral data has made their media networks increasingly attractive to this … Read the whole story
Given the deprecation of mobile user identity and location trackers, the vast majority of mobile advertisers and media buyers believe contextual targeting is resurgent. … Read the whole story
YouTube announced during its IAB NewFronts presentation Tuesday that brands will be able to measure conversions generated by brand extensions directly in Google Ads. Read the whole story
Tubi plans more than 140 hours of original, new TV programming, to include documentaries, unscripted/reality TV programs from Fox Alternative Entertainment, and animated shows … Read the whole story
Ads, from BBH LA, are designed to be "gender-agnostic," encouraging play by both boys and girls. Read the whole story