McClatchy says it is the first media network to submit to the audit. Read the whole story
Publisher expects to implement the NewsWayX system at all of its sites. Read the whole story
AudienceX builds new capability on historical and log-level data and behavioral science. Read the whole story
Publishers and advertisers working to launch ad inventory that emits less carbon are also trying to stay within budget. Read the whole story
Marketers, be aware that your consumer research can be corrupted. Read the whole story
"While national security concerns are of paramount importance, they must not be weaponized against politically disfavored businesses and individuals," NetChoice says in a letter … Read the whole story
Companies may soon be prohibited from using geotargeting techniques to send ads to anyone within 2,000 feet of facilities providing health care services in … Read the whole story