“This respected industry program validates the data we provide advertisers and gives us greater confidence that we’re following best practices throughout our digital advertising operations,” says Tony Berg, chief revenue officer at McClatchy. Tony Berg.
The audit provides an in-depth review of McClatchy’s business practices and operations, including the network’s traffic sourcing policies, the company says.
In addition, the audit verifies the accuracy of third-party website metrics. It checks proper implementation and analyzes the quality and quantity of traffic for McClatchy’s 34 websites.
On March 31, McClatchy reported 95 million unique visitors with AAM, subject to audit.
For its part, AAM is happy to work with McClatchy “to shine a light on their continued commitment to creating a high-quality, transparent digital advertising environment,” says Tom Drouillard, AAM’s CEO and managing director.
Drouillard adds, “The AAM Digital Publisher Audit not only acts as a signal of this commitment, but it verifies that McClatchy has the
right tools in place to meet their advertisers’ expectations.”