MediaPost Publications - Real-Time Daily

Real-Time Daily Editions for April 2016

Real-Time Daily - Friday, April 1, 2016: Header Bidding Levels Playing Field For Publishers That Want The Best Inventory; MRC Proposes Mobile 'Viewable' Guidelines, Says Newsfeeds Remain Vexing; AOL's Robert Leon Talks About New Ad Formats, Viewability; Marketing Tech Deal-Making Grows, Ad Holding Companies Active; AppDynamics Names New CMO; Dynamic Creative In A Programmatic World; Pullbacks, Delays And Ad Fraud: The Story Behind Facebook's '$500 million' LiveRail Acquisition; Accuen Retools To Prepare For Increased Programmatic Spends; ComScore Finds Ad Blockers Are Employed By 10% of U.S. Desktop Users; Microsoft Edge To Allow Third Party Ad Blocking; How Do You Get Better At Targeting People Who Ignore You?; Advertising Works -- And How!