Real-Time Daily Editions for April 2016
- Real-Time Daily - Friday, April 15, 2016
- American Express OPEN Is Bullish On Mobile Programmatic
- In-App Mobile Programmatic Ad Spending Poised To Grow
- Madison Avenue's Wish List Of Yahoo Buyers
- IAB To Hold Summit On UX And Ad Blocking Issues
- Google Speaks! Header Bidding, Its Shifting Stack And Whether It's A Walled Garden
- U.K. Spent $12B On Digital Ads In 2015
- IPG's Cadreon Bulks Up On Advanced TV, Not 'Programmatic' TV
- Nativo Nabs Google PM As Its VP Of Product
- Viewability And Programmatic Advertising
- YuMe Files Definitive Proxy, Sends Letter To Stockholders
- Report: App Store Plans Auction-Based Search Ads
- Real-Time Daily - Thursday, April 14, 2016
- Have We Come To The End Of Header Bidding As We Know It?
- Google's First Look At DoubleClick For Publishers, Tests Bidding
- Adform's Header-Bidder Solution Aims To Simplify Process, Optimize Yield
- Videa Inks Sell, Demand-Side Partnerships
- PlaceIQ Joins Network Advertising Initiative
- How Philly.com's Programmatic Strategy Paid Off
- People-Based Marketing Gaining Momentum
- Can Brave Really Revolutionize Ad Experience?
- The Browser That Blocks (And Sells) Ads: Brave Or Brazen?
- New Budgets Are Mobilising Content While Programmatic Boosts Display
- Advertising Firms + Big Data = Missed Opportunities
- Real-Time Daily - Wednesday, April 13, 2016
- Xaxis' Native Play Has A Programmatic Bent
- Google Opens DoubleClick For Publishers, Tests Exchange Bidding
- Guardian Considers Preventing Access To Content If Ad-blocking Proliferates
- PerimeterX's New Tech Blocks Bot In Real Time
- Rocket Fuel's Plan To Weather The Next Big Shake-Out In Ad Tech
- Bots Are Coming To Facebook Messenger
- Ad Blocking Is Bad For Programmatic Advertising
- Conde Nast's Programmatic Chief On Leveraging Its 'Great Asset': 1st-Party Data
- Video Via Mobile, Connected TV Drive SpotX 2015 Revenue
- Nielsen Marketing Cloud Enhances Data, Analytics For Media Planning
- Real-Time Daily - Tuesday, April 12, 2016
- Global Survey Finds It Critical To Detect Fraud Before Programmatic Trades
- Advertisers Can Access Grapeshot Audience Segments Through Eyeota
- Altitude Digital Raises $17.5M, Launches New Ad Platform For Publishers
- bRealTime Whitepaper Explains Header-Bidding Containers
- Yieldbot Names GroupM's Chris Copeland As President
- DoubleVerify Goes All-In On In-App Viewability
- MediaMath Creates A New Structure
- NAI Report Finds 100% Compliance, 'Glitches' And Dysfunction Too
- Digitas' Chief Media Officer Will Start His Own Company
- Nielsen Marketing Cloud Enhances Data, Analytics For Media Planning
- Programmatic Audio Looks For A Place On The Media Plan
- Data's Vital Role In Programmatic TV
- Real-Time Daily - Monday, April 11, 2016
- Verizon + Yahoo? It's Not So Far-Fetched
- Highlights From Simulmedia's PeopleFront Event
- A Conversation With OneSpot's Sachs: Cross-Channel Personalization Extends Content Marketing
- In Asia/Pacific, Screen-Switching Is Strong (And Don't Discount Desktop)
- FourthWall Media, Collective Deal: TV Segmentation First, Then Attribution
- Bad Bots Mimic Human Behavior
- U.K.'s' Daily Mail' Explores Bid For Yahoo Backed By Private Equity
- What I Learned From Trying To Innovate At 'NYT'
- Local Versus National And Cross-Platform Data Gaps Pose Planning Challenges
- Facebook's F8 Has The Digerati Chatting About Bots
- Real-Time Daily - Friday, April 8, 2016
- A Pre-Upfront Talk About Programmatic TV
- IBM Assesses Its Place In The Changing Marketing-Tech Landscape
- Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers
- Septeni America Picks TubeMogul As A Programmatic Partner
- Can Cash-Back for Ad Fraud Make Brands Trust The Web Again?
- Newspaper Org Warns Brave: Ad Block In Browser Is Illegal
- Jelli Launches SpotPlan For Advertisers, Adds Agency Partners As Programmatic Radio Poised To Grow
- 17 Newspapers Slam Ex-Mozilla CEO's New Ad-Blocking Browser
- Verizon Proceeds With Yahoo Bid, Google Weighs An Offer
- Clarification: BoA's Paskalis Has No Transparency Issues With Publicis
- Elephants In The Room: Ad Blocking, Viewability And Transparency
- Real-Time Daily - Thursday, April 7, 2016
- Mobile Is Projected To Drive Programmatic Ad Spending
- AdBlock Plus Sticks By Its Script
- Big U.S Websites Say They'd Probably Support Legal Action Against Ad Blockers
- I Have Seen The Future, And It's Mobile And Fleeting
- On Data And Creativity: A Conversation With Conversant's Michael Davis
- How Academia Is Shaping Ad Tech And Platform Business Models
- Elections Getting More Lucrative For Ad Tech
- Real-Time With Rubicon Project's Harry Patz
- GroupM Brings Programmatic To Old School Media
- Brave Browser Will Pay Users Bitcoin To View Its Ads
- What Does A PMP-First Programmatic Strategy Look Like?
- RTB House Names Tomasz Wnuk Commercial Head Of Global Deals
- Are Tag Management Systems And DMPs A Good Match?
- How Yahoo Is Trying To Save Its Media Business
- Real-Time Daily - Wednesday, April 6, 2016
- GroupM CEO Brian Lesser Brings Programmatic To Old-School Media Buying
- Ad Blocking And Consumer Choice
- As Marketers Take Ad Tech In-House, Complexity Follows
- Drawbridge Moves To SaaS With Lyft And M&C Saatchi Partnerships
- Why AppNexus Killed Off Its Twixt Offering
- Elephants In The Room: Ad Blocking, Viewability And Transparency
- Who's To Blame For The Rise In Ad Blocking?
- U.S. Programmatic Digital Display Ad Spending Will Hit $22B In 2016
- Targeted Ads Don't Just Make You More Likely to Buy, They Can Change How You Think About Yourself
- OpenX Launches 24/7 Resource For Publishers
- Facebook's Philosophy On Building Advertising Solutions
- Programmatic Transparency Or Bust: The Agency Road Map
- Real-Time Daily - Tuesday, April 5, 2016
- PubMatic Launches Enterprise-Grade Wrapper Solution
- Sizmek Releases Next-Generation Open Ad-Management Platform
- How Ad Blocking Will Ultimately Improve The Industry
- NBCU, Vox Media Start Concert Ad-Selling Platform
- Don't Make Programmatic The Fall Guy For Ad Fraud
- OpenX Becomes Certified AMP Project Partner
- How Creative & Programmatic Work Together To Make Great Political Ads
- Virool Raises $12M For Product Development, Expansion
- Flashtalking Opens Submissions For Ad Personalization Contest
- Keurig Green Mountain's First Addressable TV Campaign Runs Cross-Platform
- Real-Time Daily - Monday, April 4, 2016
- Data Gets The Mainstream Treatment
- AOL Bows Self-Serve Programmatic TV Buying, Kicks Off With Omnicom At Launch
- NBCU And Vox To Begin Selling Ads On Each Other's Sites
- Brands Can Now Buy Facebook And Instagram Ads Through TubeMogul
- Programmatic Pays Off For P&G, But Obstacles Loom
- AudienceScience Adds Video Viewability Targeting Via Integral Ad Science
- NYMag Publisher Taps Taboola For Data And Revenue
- DataXu Releases Report On Ad Fraud: Auto, CPG And Telecom Sectors Most Affected
- IBM Names Bob Lord Chief Digital Officer
- Agencies: 7 Reasons To Bypass The Managed-Service Tech-Vendor Model
