RTBlog
Reviewing eMarketer's latest forecast for U.S. ad spending on programmatic media, it's clear that mobile is a key driver of the growth. Between 2016 and 2019, the last year in … Read the whole story
A panel of ad executives and AdBlock Plus debated ad blocking at OMMA San Francisco on Wednesday. Needless to say, there were no decisive … Read the whole story
- COMMENTARY
It's becoming clearer than ever that mostly mobile applications like Snapchat are the future of programmatic advertising. Read the whole story
It's a goal for many industry stakeholders: the ability to use consumer data--and insights drawn from that data--to inform creative messaging. So how does … Read the whole story
- COMMENTARY
As the third and fourth quarters historically grab the bulk of campaign spending, political marketers are preparing to go full throttle in the weeks … Read the whole story
Rubicon's Project has a new chief revenue officer, Microsoft alum Harry Patz, and a new head of global revenue operations, Criteo alum Rob Deichert, … Read the whole story
Brave, a browser from Mozilla co-founder Brendan Eich that claims to block "all the greed and ugliness on the Web that slows you down … Read the whole story
Ad-tech provider RTB House on Thursday named Tomasz Wnuk to the newly created post of commercial head of global deals. Previously, he was managing … Read the whole story
