RTBlog
by Felicia Greiff, Staff Writer
You know a marketing trend has made it big when it's featured in hit shows like "House of Cards." Read the whole story
by Tobi Elkin
As it gears up for the 2016 TV upfronts, AOL on Monday announced the launch of self-serve programmatic TV buying. Aiming to offer marketers … Read the whole story
by Felicia Greiff
TubeMogul got Facebook's seal of approval Thursday: a Facebook Marketing Partner badge. Read the whole story
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by Tobi Elkin
Integral Ad Science on Monday announced that AudienceScience will add Integral's performance-matching video viewability targeting segments to its platform. The addition will help advertisers … Read the whole story
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by Tobi Elkin
Programmatic marketing software provider DataXu on Monday released the findings of a report that shows the auto, CPG and telecom sectors were most impacted … Read the whole story
by Tobi Elkin
Bob Lord, former AOL president and global CEO of Publicis' Razorfish, gets a new gig: chief digital officer at IBM. Read the whole story
COMMENTARY
by Josh Dreller, Op-Ed Contributor
Ad tech is complex, and often agencies need help before they are ready to fully run the software themselves. In these cases, having a … Read the whole story