• Adweek, Tuesday, April 12, 2016 9:41 AM

DigitasLBi global chief media officer Baba Shetty is leaving the agency to start his own company called Invisible Science, a research and advisory firm focused on programmatic marketing, according to a report in Adweek. The venture will launch on June 1. Shetty says his new firm will run as a subscription-based membership service and will offer objective, programmatic research for brand leaders. Shetty plans to offer insights and advice for brands looking to find the best technologies for their businesses.

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