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Madison Avenue's Wish List Of Yahoo Buyers

The Wall Street Journal offers an interesting roundup of industry executives and their preferences for who should acquire Yahoo. Preliminary bids are due Monday for Yahoo’s core Web business—which includes video sites, Yahoo Sports, Yahoo Finance and a vast pool of data from its email addresses—and potentially its Asian assets. For example, Bryan Weiner, executive chairman of Dentsu's 360i, picks Verizon: "Verizon makes a ton of sense because AOL within itself does not bring enough of an audience. [Verizon purchased AOL in 2015.] There is not a big enough audience at AOL to compete with Facebook and Google. Verizon needs the content, audience and the data that Yahoo has on its users," he told the  Journal.

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