It's a no-brainer that if marketers observe products or services that fail, either their own brand or a competitor's, they should call their ad agencies to reinforce their brand's position … Read the whole story
Free speech still exists in the U.S., but American companies have begun stepping up policies to determine what employees can share on social media … Read the whole story
A few weeks ago, I was sitting in a meeting room at Simon Fraser University, among five people looking intently at two squiggly lines … Read the whole story
In my last few columns, I've covered the considerations for search in a site redesign, so today I want to drill down even further … Read the whole story
Ever since Google launched text ads and adopted the pay-per-click model, search revenue paved the way for online media's growth. Today, Google generates the … Read the whole story
Monster Worldwide on Wednesday said it agreed to acquire rival online job-search company HotJobs from Yahoo for $225 million in cash. Per the deal, … Read the whole story
Email service provider ExactTarget released a study this week showing marketers plan to boost spending in email, social media and other non-traditional outreach channels … Read the whole story
News Corp. has begun rolling out pay walls for its precious online news, but content at The Wall Street Journal became free Wednesday to … Read the whole story