SearchBlog
by Laurie Sullivan, Staff Writer
For years marketers have tried to determine the correct budget to allocate for keywords by estimating revenue each would generate. Now a company that collects tons of data introduces a … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
The buzz around Google's proposed settlement with the Authors Guild, designed to make out-of-print library books available while still protecting the rights of their … Read the whole story
COMMENTARY
by Matt Lawson
The Google Content Network -- comprised of hundreds of thousands of third-party Web sites -- reaches up to 80% of Internet users worldwide. Yet … Read the whole story
by Laurie Sullivan
Networked Insights plans to announce this week several features in its SocialSense platform that should give marketers more insight into chatter across social media … Read the whole story
by Laurie Sullivan
Google made another bid Tuesday to master social media. The Mountain View, Calif. company will turn Gmail into a social site by adding network … Read the whole story
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by Gavin O'Malley
Following a renegotiation of an existing ad placement partnership, Facebook will no longer run Microsoft display ads on its popular social network. The two … Read the whole story