SearchBlog
by Laurie Sullivan, Staff Writer
Hewlett-Packard typically runs President's Day paid search and display ad campaigns, but this year Catherine Paschkewitz, director of marketing for HP Direct, tried something a bit different: She
bought broader … Read the whole story
by Joe Mandese
Don Epperson, the former global CEO of Havas Digital, and a pioneer in the field of so-called "demand-side" platforms for managing online media buys, … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Exactly nine days ago, millions of viewers were treated to a world first. I'm not talking about the Saints winning their first-ever NFL championship; … Read the whole story
COMMENTARY
by Rob Griffin
Google's latest push into the social space is trying to address previous shortcomings by leveraging previous successes. Google has long felt pressured by Facebook … Read the whole story
by Joe Mandese
A year after stepping down as head of Havas Digital, Don Epperson is stepping into his next venture. He's launching a demand side platform … Read the whole story
by Laurie Sullivan
Brand Thunder, which supports custom Firefox Web browsers, has inked a partnership with Microsoft that makes Bing the default search engine on all Brand … Read the whole story
by Laurie Sullivan
Aside from the Fan pages that attract consumers to brands, marketers recognize that Facebook paid-search ads and friend referrals have become strong marketing tools. … Read the whole story