Hewlett-Packard typically runs President's Day paid search and display ad campaigns, but this year Catherine Paschkewitz, director of marketing for HP Direct, tried something a bit different: She bought broader … Read the whole story
Don Epperson, the former global CEO of Havas Digital, and a pioneer in the field of so-called "demand-side" platforms for managing online media buys, … Read the whole story
Exactly nine days ago, millions of viewers were treated to a world first. I'm not talking about the Saints winning their first-ever NFL championship; … Read the whole story
Google's latest push into the social space is trying to address previous shortcomings by leveraging previous successes. Google has long felt pressured by Facebook … Read the whole story
A year after stepping down as head of Havas Digital, Don Epperson is stepping into his next venture. He's launching a demand side platform … Read the whole story
Brand Thunder, which supports custom Firefox Web browsers, has inked a partnership with Microsoft that makes Bing the default search engine on all Brand … Read the whole story
Aside from the Fan pages that attract consumers to brands, marketers recognize that Facebook paid-search ads and friend referrals have become strong marketing tools. … Read the whole story