Search & Performance Marketing Daily
Tuesday, February 16, 2010
  • Former Havas Digital Chief Wants To Simpli.fi Ad Targeting Of Online Searchers

    Don Epperson, the former global CEO of Havas Digital, and a pioneer in the field of so-called "demand-side" platforms for managing online media buys, ... Read the whole story

  • Parisian Love, Tiger Woods, And Our Need To Hone In

    Exactly nine days ago, millions of viewers were treated to a world first. I'm not talking about the Saints winning their first-ever NFL championship; ... Read the whole story

  • Plenty Of Buzz About Google Buzz

    Google's latest push into the social space is trying to address previous shortcomings by leveraging previous successes. Google has long felt pressured by Facebook ... Read the whole story

  • Q&A: Don Epperson, Executive Chairman, Simpli.fi

    A year after stepping down as head of Havas Digital, Don Epperson is stepping into his next venture. He's launching a demand side platform ... Read the whole story

  • Microsoft's Bing Takes Chance On Custom Browser Toolbar Fledgling

    Brand Thunder, which supports custom Firefox Web browsers, has inked a partnership with Microsoft that makes Bing the default search engine on all Brand ... Read the whole story

  • Consumers Jump From Facebook To Portals

    Aside from the Fan pages that attract consumers to brands, marketers recognize that Facebook paid-search ads and friend referrals have become strong marketing tools. ... Read the whole story