Curt Dalton has found a way to turn marketing on its head. The 36-year-old economics major will launch a search engine by the end of the month that identifies demand … Read the whole story
Don Epperson, the former global CEO of Havas Digital, and a pioneer in the field of so-called "demand-side" platforms for managing online media buys, … Read the whole story
A study on SERP click rates found that the sites surveyed received more than 95% of all their non-branded natural search traffic from page-one … Read the whole story
Exactly nine days ago, millions of viewers were treated to a world first. I'm not talking about the Saints winning their first-ever NFL championship; … Read the whole story
Fortune 500 companies fail at search engine optimization, and many still don't link paid-search keywords to SEO campaigns, although they collectively spend about $3.4 … Read the whole story
A year after stepping down as head of Havas Digital, Don Epperson is stepping into his next venture. He's launching a demand side platform … Read the whole story
Brand Thunder, which supports custom Firefox Web browsers, has inked a partnership with Microsoft that makes Bing the default search engine on all Brand … Read the whole story
On the surface it may appear that Google simply created Buzz as a social network add-on for Gmail. But in reality the Mountain View, … Read the whole story
Aside from the Fan pages that attract consumers to brands, marketers recognize that Facebook paid-search ads and friend referrals have become strong marketing tools. … Read the whole story