About 80% of the advertisers tapping into Google's Ad Builder these days are new to display advertising, according to Susan Wojcicki, vice president of product management at Google. Most have … Read the whole story
A client recently presented us with the ultimate challenge: over a short time frame (one month), show us what social media can do in … Read the whole story
We refer to various company start-ups, ventures and corporations as the animal known as the Fortune 500 "enterprise," a term with a certain … Read the whole story
Word-of-mouth recommendations from friends or family remain the most influential resource on advice for those looking to purchase products and services, but overall, search … Read the whole story
Google has been sued by a second search marketer who alleges that Google broke antitrust laws by increasing the cost of the marketer's. The … Read the whole story
Open a browser window and type in a URL. It's simple enough, but more often than not, people rely on search engines to find … Read the whole story