SearchBlog
by Laurie Sullivan, Staff Writer
The flawed saying "if you can't measure it, it must not exist" took new meaning when Google began to request credit for visits on sites where AdWords serves up ads … Read the whole story
COMMENTARY
by Rob Garner
For all of the amazing changes that are going on right now in search marketing, there is a certain aspect of each new innovation … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
The more holistic you can make your marketing efforts -- obviously, without spreading them too thin -- the better off you'll be. Even with … Read the whole story
by Gavin O'Malley
The Tribune Company said Wednesday that it has invested in Perfect Market, a startup that helps publishers monetize their content throughout the so-called "long-tail." … Read the whole story
by Laurie Sullivan
Fan Appz Tuesday will release a social media marketing platform to aid small-to-medium size businesses (SMBs) engage fans on Facebook. The platform, Professional, lets … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
ESPN will be launching cross platform research effort, ESPN XP, in the coming months. Artie Bulgrin, senior vp of research for ESPN, in speaking … Read the whole story