The flawed saying "if you can't measure it, it must not exist" took new meaning when Google began to request credit for visits on sites where AdWords serves up ads … Read the whole story
For all of the amazing changes that are going on right now in search marketing, there is a certain aspect of each new innovation … Read the whole story
The more holistic you can make your marketing efforts -- obviously, without spreading them too thin -- the better off you'll be. Even with … Read the whole story
The Tribune Company said Wednesday that it has invested in Perfect Market, a startup that helps publishers monetize their content throughout the so-called "long-tail." … Read the whole story
Fan Appz Tuesday will release a social media marketing platform to aid small-to-medium size businesses (SMBs) engage fans on Facebook. The platform, Professional, lets … Read the whole story
ESPN will be launching cross platform research effort, ESPN XP, in the coming months. Artie Bulgrin, senior vp of research for ESPN, in speaking … Read the whole story