SearchBlog
by Laurie Sullivan, Staff Writer
Some believe Pepsi's Refresh project has shifted the conversation between marketers and consumers from an adversarial relationship to a partnership. Yet Andrew Katz, senior manager for Pepsi-Cola
Marketing, knows the … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
University of Pennsylvania psychologist Martin Seligman believes that we have a happiness "set point." For example, winning a lottery doesn't really make us happier … Read the whole story
COMMENTARY
by Rob Garner
According to our report on enterprise search share performance, Google increased month-over-month to command an 80.17 % natural search traffic share to enterprise-level Web … Read the whole story
by Laurie Sullivan
When U.S. Cellular needed a way to test the message for a print campaign, the carrier turned toward search. That's what Jill Balis, executive … Read the whole story
COMMENTARY
by Joe Mandese
When it’s targeted behaviorally, display advertising can actually beat the relative value of search by one important criterion, says Yahoo’s Dave Zinman: scale. Relating … Read the whole story