Search & Performance Marketing Daily
Thursday, March 18, 2010
  • Search And Our Online 'Set Point'

    University of Pennsylvania psychologist Martin Seligman believes that we have a happiness "set point." For example, winning a lottery doesn't really make us happier … Read the whole story

  • Report: Google And Bing Add Market Share

    According to our report on enterprise search share performance, Google increased month-over-month to command an 80.17 % natural search traffic share to enterprise-level Web … Read the whole story

  • Paid-Search Ads Cheap Tool To Test Campaign Message

    When U.S. Cellular needed a way to test the message for a print campaign, the carrier turned toward search. That's what Jill Balis, executive … Read the whole story

  • How Display Can Trump Search

    When it’s targeted behaviorally, display advertising can actually beat the relative value of search by one important criterion, says Yahoo’s Dave Zinman: scale. Relating … Read the whole story