SearchBlog
by Laurie Sullivan, Staff Writer
Marketers who won't launch a paid search campaign because they find the process daunting may want to consider a recently launched marketplace that allows them to instantly jump in and … Read the whole story
by Laurie Sullivan
Ad retargeting typically conjures up images of display ads, but one seasoned ad executive has developed a retargeting platform based on search. Magnetic Founder … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Jurors are causing mistrials by conducting their own Web research, but it's apparently OK for judges to base their rulings on material they find … Read the whole story
COMMENTARY
by Steve Baldwin
For the past few months I've been working after hours in a Beatles tribute band called The Meetles that plays three nights a week … Read the whole story
COMMENTARY
by Rob Griffin
My fellow Search Insiders and I write a lot about innovation, new tools, and how our industry is changing. I can only speak for … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
University of Pennsylvania psychologist Martin Seligman believes that we have a happiness "set point." For example, winning a lottery doesn't really make us happier … Read the whole story
by Laurie Sullivan
ABC News Digital announced Monday a deal with Healthline Networks to provide interactive tools and health information on the network's Web site. The news … Read the whole story
by David Goetzl
The stock market may be improving, but consumers have little faith that an economic recovery is imminent. In fact, they may have an increasingly … Read the whole story
COMMENTARY
by Joe Mandese
When it’s targeted behaviorally, display advertising can actually beat the relative value of search by one important criterion, says Yahoo’s Dave Zinman: scale. Relating … Read the whole story