Search & Performance Marketing Daily
Monday, March 22, 2010
  • DoubleClick Lead Architect Launches Search Retargeting Platform

    Ad retargeting typically conjures up images of display ads, but one seasoned ad executive has developed a retargeting platform based on search. Magnetic Founder … Read the whole story

  • Appeals Court OKs Judges' Use Of Google

    Jurors are causing mistrials by conducting their own Web research, but it's apparently OK for judges to base their rulings on material they find … Read the whole story

  • Five Search Lessons From Show Business

    For the past few months I've been working after hours in a Beatles tribute band called The Meetles that plays three nights a week … Read the whole story

  • Back To Basics

    My fellow Search Insiders and I write a lot about innovation, new tools, and how our industry is changing. I can only speak for … Read the whole story

  • Search And Our Online 'Set Point'

    University of Pennsylvania psychologist Martin Seligman believes that we have a happiness "set point." For example, winning a lottery doesn't really make us happier … Read the whole story

  • ABC News Signs Healthline Deal To Add Content And Bundle Ads

    ABC News Digital announced Monday a deal with Healthline Networks to provide interactive tools and health information on the network's Web site. The news … Read the whole story

  • Nielsen Researcher: Wall Street And Consumer Confidence Diverging

    The stock market may be improving, but consumers have little faith that an economic recovery is imminent. In fact, they may have an increasingly … Read the whole story

  • How Display Can Trump Search

    When it’s targeted behaviorally, display advertising can actually beat the relative value of search by one important criterion, says Yahoo’s Dave Zinman: scale. Relating … Read the whole story