SearchBlog
by Laurie Sullivan, Staff Writer
With so many companies launching Facebook fan pages, initiating paid search ad campaigns and developing ecommerce strategies on the site, it's easy to see how Facebook's social network could become … Read the whole story
by Laurie Sullivan
Connecting search and social campaigns to provide advertisers with the supporting data has become the next challenge that analytics companies have begun to tackle. … Read the whole story
by Laurie Sullivan
YouTube began pushing out the site's redesign Wednesday after testing the format since January. The cleaner stripped-down version, which comes after a year of … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Facebook has made a trove of data about its members available to anyone who knows how to use a search engine. But the social … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Last week, I talked about the work of Daniel Kahneman, Amos Tversky, Herbert Simon and George Akerlof, key figures in helping define the foundations … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Advertisers have finally begun to consider search retargeting as a way to increase accuracy when targeting ads. They're still not ecstatic about the increase … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the latest quarterly report from WebVisible, the average small business advertiser spent $2,149 on search advertising in Q4 2009, an increase of … Read the whole story
COMMENTARY
by Rob Garner
The Search Engine Marketing Professional Organization (SEMPO) has released the results of its latest survey of more than 1,500 client-side and agency search marketers … Read the whole story
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by Laurie Sullivan
Clickable, Kenshoo, and Marin Software Thursday announced plans to deliver Web-based platforms that let companies compare side by side the performance of search and … Read the whole story
by Wendy Davis
With Rosetta Stone's trademark infringement lawsuit against Google heading toward trial, the companies are barraging the court with legal papers about the key issue … Read the whole story