The top 500 Internet retailers spent approximately $1.2 million per day on 88,758 keywords in Q4 2009, but only 33% of their highest-priced keywords appeared in the top 50 natural … Read the whole story
Today you sit there, an audience spread across the digital marketing landscape, scraping together a few precious moments on your daily calendar to read … Read the whole story
Next week, many of my friends and colleagues will be descending upon Captiva Island, Fla. for the biannual Search Insider Summit. In today's column, … Read the whole story
Tapping into the need for consumers to following ratings and reviews, Xmarks plans to introduce an advertising service Thursday that adds ranking data and … Read the whole story
Online ad spending continues to be the bright spot, and the main source of traction in what appears to be an improving global advertising … Read the whole story