Google has made changes in the way it works with search engine marketing agencies that support AdWords clients. The changes announced Monday focus on modifying how agencies get trained and … Read the whole story
All those SEOs out there have a whole new dimension to focus on as they work to optimize Web sites not only for search … Read the whole story
While the earned side of social media is foundational, "paid media" is quickly entering the social-media stage, at scale. This is going to be … Read the whole story
Recently, I was doing some routine campaign QA for one of our clients when I ran into something that stopped me dead in my … Read the whole story
I promised MediaPost a wrap-up (from the programming chair's perspective) of last week's Search Insider Summit. Honestly, from the moment that Brett Brewer from … Read the whole story
MediaLink, the multipurpose consulting firm that stretches from branded entertainment to capitalizing on new media, is launching an executive search practice. Christopher Nutile, a … Read the whole story