Traditional pay-per-click platforms have allowed advertisers to drive leads through Internet ads for years, but with the uptick in mobile search, the percentage of advertisers tapping into the pay-per-call strategy … Read the whole story
Digg Account Director Emily Crume checks in on Foursquare nearly everywhere she goes. Sunday night she checked in at the Los Angeles International Airport … Read the whole story
The old adage ending in "location, location, location" seems to be true once again, only this time it's gone mobile.While Foursquare is indisputably the … Read the whole story
For years, I have wondered why Yahoo continued to clutter its homepage as Google took more and more market share with its simplistic design. … Read the whole story
A curious bit of data emerged from yesterday's study of Q1 2010 video metrics from Brightcove and TubeMogul. Twitter referrals to videos on every … Read the whole story
A lot of folks in the media business are feeling pretty good right now -- from TV ad sellers and buyers to social media … Read the whole story
I've said before that "technology doesn't cause our behaviors to change, it enables our behaviors to change." The difference is subtle but profound. Let … Read the whole story
Marketers have the ability to rank and connect online content in a social graph that ties together people and interests in aggregate. The idea … Read the whole story
Consumers who "dwell," or linger on ads, are more likely to convert from lookers into buyers. They not only increase the time spent with … Read the whole story
Google search volume, an inviting developer platform, and the sheer number of mobile handsets running the Android operating system (OS) will keep smiles on … Read the whole story
WordStream announced Friday that it has secured $6 million in series B financing from Egan-Managed Capital and Sigma + Partners, but the real story … Read the whole story