SearchBlog
by Laurie Sullivan, Staff Writer
Search technology companies have finally begun to teach marketers how to quantify return on investments (ROI). Seth Besmertnik, chief executive officer at Conductor, which helps companies find the ROI
for … Read the whole story
COMMENTARY
by Mark Walsh
Mobile search has long been considered a can't-miss proposition because search is a natural fit with on-the-go users looking for information. But a new … Read the whole story
COMMENTARY
by Aaron Goldman, Op-Ed Contributor
In the display world, Google has fared pretty well of late. YouTube will turn a profit this year. And the Google Content Network enjoys … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
Last week, Business Insider reported that comScore's data, which showed Yahoo and Bing gaining market share against Google for the past two months, is … Read the whole story
by Laurie Sullivan
If Norm Levy has his way, marketers will start sending shout-outs right out loud to Facebook Fans and Twitter followers. Rather than a 140-character … Read the whole story
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by Laurie Sullivan
Tech company eXelate Media will unveil Wednesday tools that let publishers build a private data marketplace where advertisers can purchase audience segments directly from … Read the whole story
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by Laurie Sullivan
Magnetic plans to announce Wednesday it has secured a $4 million Series A round of funding led by Charles River Ventures, Ron Conway, and … Read the whole story