Search technology companies have finally begun to teach marketers how to quantify return on investments (ROI). Seth Besmertnik, chief executive officer at Conductor, which helps companies find the ROI for … Read the whole story
Mobile search has long been considered a can't-miss proposition because search is a natural fit with on-the-go users looking for information. But a new … Read the whole story
In the display world, Google has fared pretty well of late. YouTube will turn a profit this year. And the Google Content Network enjoys … Read the whole story
Last week, Business Insider reported that comScore's data, which showed Yahoo and Bing gaining market share against Google for the past two months, is … Read the whole story
If Norm Levy has his way, marketers will start sending shout-outs right out loud to Facebook Fans and Twitter followers. Rather than a 140-character … Read the whole story
Tech company eXelate Media will unveil Wednesday tools that let publishers build a private data marketplace where advertisers can purchase audience segments directly from … Read the whole story
Magnetic plans to announce Wednesday it has secured a $4 million Series A round of funding led by Charles River Ventures, Ron Conway, and … Read the whole story