Search & Performance Marketing Daily
Thursday, June 17, 2010
  • Paid Search Leads Global Online Advertising

    According to MAGNAGLOBAL, a division of IPG's Mediabrands, global online advertising will rise by 12.4% in constant currency terms during 2010, to $61.0 billion ... Read the whole story

  • The Two Meanings Of Engagement

    The theme of the Business Marketing Association conference I talked about in last week's column was "Engage." At the conference, the word engagement was ... Read the whole story

  • Mobile Search Ads Will Follow Queries

    Mobile search has long been considered a can't-miss proposition because search is a natural fit with on-the-go users looking for information. But a new ... Read the whole story

  • Google Invites SEM Attributes To Display

    In the display world, Google has fared pretty well of late. YouTube will turn a profit this year. And the Google Content Network enjoys ... Read the whole story

  • Celebrities Send Shout-Outs, Audible Tweets

    If Norm Levy has his way, marketers will start sending shout-outs right out loud to Facebook Fans and Twitter followers. Rather than a 140-character ... Read the whole story

  • eXelate Unveils Direct-To-Advertiser Publisher Data Tool To Sell Audience Segments

    Tech company eXelate Media will unveil Wednesday tools that let publishers build a private data marketplace where advertisers can purchase audience segments directly from ... Read the whole story

  • Magnetic Secures $4 Million In VC Funding

    Magnetic plans to announce Wednesday it has secured a $4 million Series A round of funding led by Charles River Ventures, Ron Conway, and ... Read the whole story