Search & Performance Marketing Daily
Friday, July 9, 2010
  • Changing Attribution Models To Improve Search Optimization

    Many marketers and their agencies continue to track and optimize media based on last-click attribution. But changing consumer behavior demands that smart marketers shift … Read the whole story

  • In Search Of The Elusive IAd

    For an ad format that was supposed to revolutionize mobile advertising as thoroughly as the iPhone did itself, these damn iAds are a pain … Read the whole story

  • SEO: The Road To Strategy

    As the boundaries continue to dissolve between the virtual realities of our businesses and the brick-and-mortar reality, who we are online is who we … Read the whole story

  • Facebook Campaign Hits On PC Virus Woes

    PowerMark designed a new Facebook page for NortonLive that went live Friday, and a discount code feature will follow this week. The code enables … Read the whole story