Google chose a rather quiet way to announce what's been big news. It updated a June 28 blog post Friday to say the Chinese government renewed its Internet Contact Provider … Read the whole story
Many marketers and their agencies continue to track and optimize media based on last-click attribution. But changing consumer behavior demands that smart marketers shift … Read the whole story
For an ad format that was supposed to revolutionize mobile advertising as thoroughly as the iPhone did itself, these damn iAds are a pain … Read the whole story
As the boundaries continue to dissolve between the virtual realities of our businesses and the brick-and-mortar reality, who we are online is who we … Read the whole story
PowerMark designed a new Facebook page for NortonLive that went live Friday, and a discount code feature will follow this week. The code enables … Read the whole story