SearchBlog
by Laurie Sullivan, Staff Writer
Marketers and advertisers say Google made it easier to do business with them; Microsoft and Yahoo didn't. But now the Binged-out MicroHoo has made it a priority by providing continual … Read the whole story
COMMENTARY
by Paul Knegten
Until now, technology to manage display this way didn't exist; now it does and the marketers best positioned to take advantage of it are … Read the whole story
COMMENTARY
by Steve Baldwin
Bing recently added selectively curated content geared toward the entertainment sector, and while it might seem retro for a search engine to elevate human-selected … Read the whole story
COMMENTARY
by Roger Barnette
Many marketers and their agencies continue to track and optimize media based on last-click attribution. But changing consumer behavior demands that smart marketers shift … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
For an ad format that was supposed to revolutionize mobile advertising as thoroughly as the iPhone did itself, these damn iAds are a pain … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
As the boundaries continue to dissolve between the virtual realities of our businesses and the brick-and-mortar reality, who we are online is who we … Read the whole story
by Laurie Sullivan
PowerMark designed a new Facebook page for NortonLive that went live Friday, and a discount code feature will follow this week. The code enables … Read the whole story