Until now, technology to manage display this way didn't exist; now it does and the marketers best positioned to take advantage of it are … Read the whole story

Bing recently added selectively curated content geared toward the entertainment sector, and while it might seem retro for a search engine to elevate human-selected … Read the whole story

Many marketers and their agencies continue to track and optimize media based on last-click attribution. But changing consumer behavior demands that smart marketers shift … Read the whole story

For an ad format that was supposed to revolutionize mobile advertising as thoroughly as the iPhone did itself, these damn iAds are a pain … Read the whole story

As the boundaries continue to dissolve between the virtual realities of our businesses and the brick-and-mortar reality, who we are online is who we … Read the whole story