The next wave of technology platforms for the online advertising industry will combine social and search engine metrics. As the two mediums become the "new metric" to determine media buys … Read the whole story
was sitting on my couch yesterday when a notice from Aardvark popped up on my laptop screen: "Are you there? I have a question … Read the whole story
Until now, technology to manage display this way didn't exist; now it does and the marketers best positioned to take advantage of it are … Read the whole story
Bing recently added selectively curated content geared toward the entertainment sector, and while it might seem retro for a search engine to elevate human-selected … Read the whole story
During the second quarter of the year, the top three search engines saw healthy increases in first-page advertiser activity -- "indicative of an economy … Read the whole story
Companies in retail, travel and auto industries dug into budgets during the second quarter in 2010 to spend 24% more on paid-search ads overall, … Read the whole story