SearchBlog
by Laurie Sullivan, Staff Writer
The next wave of technology platforms for the online advertising industry will combine social and search engine metrics. As the two mediums become the "new metric" to determine media buys … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
was sitting on my couch yesterday when a notice from Aardvark popped up on my laptop screen: "Are you there? I have a question … Read the whole story
COMMENTARY
by Paul Knegten
Until now, technology to manage display this way didn't exist; now it does and the marketers best positioned to take advantage of it are … Read the whole story
COMMENTARY
by Steve Baldwin
Bing recently added selectively curated content geared toward the entertainment sector, and while it might seem retro for a search engine to elevate human-selected … Read the whole story
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by Gavin O'Malley
During the second quarter of the year, the top three search engines saw healthy increases in first-page advertiser activity -- "indicative of an economy … Read the whole story
by Laurie Sullivan
Companies in retail, travel and auto industries dug into budgets during the second quarter in 2010 to spend 24% more on paid-search ads overall, … Read the whole story