Companies have begun to add retargeting to their media ad budget because consumers are becoming more comfortable with targeted ads, says JB Rudelle, chief … Read the whole story

The world may not need another social network. But Google does. Google needs a place where people can easily congregate and communicate. A place … Read the whole story

was sitting on my couch yesterday when a notice from Aardvark popped up on my laptop screen: "Are you there? I have a question … Read the whole story

During the second quarter of the year, the top three search engines saw healthy increases in first-page advertiser activity -- "indicative of an economy … Read the whole story

A flurry of paid-search reports released Tuesday may have marketers' heads spinning, but each provides insights into specific parts of the process. Marketers that … Read the whole story