Search & Performance Marketing Daily
Wednesday, July 14, 2010
  • Customers Getting Comfy With Targeting

    Companies have begun to add retargeting to their media ad budget because consumers are becoming more comfortable with targeted ads, says JB Rudelle, chief … Read the whole story

  • Why Google Me

    The world may not need another social network. But Google does. Google needs a place where people can easily congregate and communicate. A place … Read the whole story

  • Oxytocin, Google, And Cuddly Pandas

    was sitting on my couch yesterday when a notice from Aardvark popped up on my laptop screen: "Are you there? I have a question … Read the whole story

  • Report: Key Indicator Search Engine Ad Coverage Up

    During the second quarter of the year, the top three search engines saw healthy increases in first-page advertiser activity -- "indicative of an economy … Read the whole story

  • Sorting Through Q2 2010 Paid-Search Data

    A flurry of paid-search reports released Tuesday may have marketers' heads spinning, but each provides insights into specific parts of the process. Marketers that … Read the whole story

  • EF Report: Higher CPCs Signal Stronger Search Ad Market

    Companies in retail, travel and auto industries dug into budgets during the second quarter in 2010 to spend 24% more on paid-search ads overall, … Read the whole story